Retail’s biggest answers

O2, in partnership with Retail Economics, present a brand-new research report looking at what makes people buy. The Big Ask is about understanding why your customers come to your brand ahead of the competition, and what makes them stay.

“This research represents a significant step forward for retail. The Big Ask is the first full-scale, head-to-toe examination of who the connected customer really is, and what it means for the way all of us do business.”

The report will be essential reading for anyone who wants to understand how retail customers have changed – and what comes next. If you’d like a reminder when it’s available to view, simply sign up using the form opposite.