Retail’s biggest answers
O2, in partnership with Retail Economics, are now pleased to present our new research report looking at what makes people buy. The Big Ask is about understanding why your customers come to your brand ahead of the competition, and what makes them stay.
“This research represents a significant step forward for retail. The Big Ask is the first full-scale, head-to-toe examination of who the connected customer really is, and what it means for the way all of us do business.”
The report is essential reading for anyone who wants to understand how retail customers have changed – and what comes next. It details the whole customer journey from both sides of the till, from when customers first become aware of brands to the experience they want from retailers post-sale.
To access the report, simply fill in your details on the form opposite.